ellman國(guó)際下(xià)發通(tōng)知(zhī)：el∏$€&lman配件(jiàn)價格調整

尊敬的(de)ellman用(yòng)戶及經§≤↓銷商：由于2012年(nián)3月(yuè)15日(r¶±♠σì)美(měi)國(guó)ellman公司對(duì)産品價格進行(xíng)了(le)調整，↑→≤™2012年(nián)5月(yuè)1日(rì)正式實行(xíng)了(×÷εle)最新價格表價格銷售，北京朗美醫通科技有限公司于2012年(niá★πn)7月(yuè)10日(rì)也(yě)正式發布了‍★(le)最新的(de)中國(guó)地(dì)區(≤∏ qū)ellman産品的(de)最新價格表，具體(tǐ)內(₩'nèi)容請(qǐng)與北京朗美醫通科技有限公司各地(dì)區(qū∏♥"→)代理(lǐ)商聯系，如(rú)果您的(de)地(dì)區(qū)還(hái)☆''•沒有(yǒu)代理(lǐ)商或者您還(hái)不(bù)清楚代理(lǐ)商信息，請('×£qǐng)直接與華康普美(měi)市(shì→φ)場(chǎng)部聯系，下(xià)面是(✘≥δ‌shì)美(měi)國(guó)ellman公司産品配件(jià₽​₩n)漲價通(tōng)知(zhī)函。

Dear Int’l Distributor Partn∑✘ers;

親愛(ài)的(de)國(guó)際經銷商合作(zuò)夥伴：

On behalf of the entire Ellman Inσ‍ternational team, weβ± thank you for your s™✔‌trong support and coo ₽<↕peration in growing the ellman bu$ siness in your markets. We greatly apσ↕×preciate your accomplishmen≤∑∏ts and look forward to our future succ¥&πess together.

我們代表整個(gè)ELLMAN國(guó)際團隊，感謝(xiè)您在不(bù)€ ♦‍斷增長(cháng)的(de)ELLMAN業(yè)務市(shì)場(c¥♣​↑hǎng)中的(de)大(dà)力支持與合作(zuò)。我們肯定了(le€¶)您的(de)成就(jiù)，并且期待未來(lá λi)的(de)共同成功。

The purpose of this letter is to no¶↔tify you that Ellman will be implementing a mod‍↕±est, global price increase relat→¶ed to our accessories (e.g., electrodes) product ♥' line effective May 1, 2012. WΩ¥≈&e will not be increasing the prices for ou₹ ×≠r generators or generator pac<↔•≥kages at this time.

這(zhè)封信件(jiàn)的(de)目的(de)是(shì)通(tōnβ​g)知(zhī)您，ELLMAN的(de)有(yǒu)關≤<&₩配件(jiàn)（例如(rú)，電(diàn)極） 'π♠将于2012.5.1施行(xíng)适度的(de)、全球性價格的(de)上(shàng)•λ漲。這(zhè)次漲價并未涉及到(dào)機(j♥•> ī)器(qì)及整套裝置。

We know that a price in←≠σcrease is seldom well r≈•←αeceived by any sales team or distrib♥♥δution network. Ellman International ∑ has not raised prices of our accσ ¥essories since the fall of 2009 and that was the ♦↔©≥only time in the past four♣₩ years. During this time, our cost t★₹∑o manufacture our world-class p→¥®roducts has continued to rise every singleπ §₽ year. The majority ♦∞←of this increase is due to the cost of §σ₹raw materials needed to create our products,©"≠≤ a cost for which we do not have d₽¥↓irect control. We have also faced an increa✔φ✘÷se in the cost of labo ♠πr and have been absorbing these cos≤δ"₽t increases without passing them on to you <ε∞ for the last few years.

我們知(zhī)道(dào)，價格的(de)上(shàng)漲很(hěn)少(shǎ‍↑ o)受到(dào)銷售團隊或分(fēn)銷網絡的(de)λπ好(hǎo)評。ELLMAN國(guó)際自(zì)從(cóng)2009年(niá≠®n)秋季以來(lái)并未就(jiù)配件(jiàn)有(yǒu)過漲價，這(zh•$∑∏è)次漲價也(yě)是(shì)在過去(qù)四年(nián)中‌₩的(de)一(yī)次。在這(zhè)些(xiē)日(rì)子(zǐ)裡÷"λ≈(lǐ)，我們的(de)制(zhì)造成本每一(yī)年( π‌©nián)都(dōu)在提高(gāo)。大(dà)多(duō×€)成本的(de)增加是(shì)由于原材料的(de)上(shàng)漲，這(zhè)也(yě)是&β☆‌(shì)我們無法控制(zhì)的(de)。我們還(há↕"γβi)面臨著(zhe)勞動力成本的(de)上(shàε∞×™ng)升，過去(qù)的(de)幾年(nián)裡(lǐ)，這(zhè)些(xiēλ ±‌)成本增長(cháng)一(yī)直由公司所承擔。

Each year since we acquired Ellman, we have r↕σ→₹einvested heavily in our business to help you gro →α&w. Last year alone, we increased inve ×≤stment spending in Ellman by 37ε←↕‍% over 2010. Certainl↑ ÷≥y you have experienced the improveme‌β "nts in customer service and qu™"↕ality from our investments over several ye♣¥"≥ars. Last year, many of you also began to bene÷÷​fit from new products and initiatives includi≤✘•↕ng GlideSafe, DUAL EMC 90, the new AcuS♦•ect, impressive Pelleve marketing s↕✔upport materials, published clin¥₽ical articles, podium presentations and the new₩$"< Pelleve Treatment Guidelines – to n♠♥ εame just a few things. The revenue f'‍★←rom this modest increase ✘↓♣will also be reinvest≈ ed back into Ellman to support your÷↓ future sales growth.

自(zì)從(cóng)我們收購(gòu)ELLMAN以來(lái)，∞←我們在業(yè)務上(shàng)投以巨資來(lái)幫助大(dà)家(jiā)成長(chá↓≈™ng)。僅去(qù)年(nián)一(yī)年(nián)，我們在↔Ω →ELLMAN的(de)資支出比2010年(nián)增加了(le)37₩♣%。毫無疑問(wèn)，在過去(qù)多(duō)年(nián)的(de)投資中，你(n&≥ǐ)們在改善客戶服務和(hé)産品質量有(yǒu)了(€ ∞λle)很(hěn)多(duō)經驗。去(qù)年(n≠€♣ián)，你(nǐ)們中的(de)許多(duō)人(r±≠én)也(yě)開(kāi)始受益于新産品和(hé)主動權，包括♣↕ GlideSafe, DUAL EMC 90, 新AcuSect，‍ ✔✘令人(rén)印象深刻的(de)Pelleve行(xíng)銷輔助材料，臨床的(d✔≈e)文(wén)章(zhāng)，公開(kāi)的(de)演講以及Pelleve治療指南(≤↕nán)-僅僅列舉幾件(jiàn)事(shì)。這(zh≥$©βè)個(gè)收益的(de)适度增加也(yě)将會(huì)回流至ELLMAN來(lái)支持​€✘♣你(nǐ)未來(lái)的(de)銷售增長(cháng)ε♦。

We will provide you the updated Int’l Pλ©¥rice Pages by March 15 so you can fina¥↓lize your pricing and ∏♥≈σbegin to communicate this information with§π✘ your customers. As a♣‌÷↓ reminder, orders received and shipped in March ☆←represent an opportunity to purchase y✔☆♥our accessory needs in advance of the pric←♠"₩e increase AND take advantage of the Q1 Performa↓♣₹nce Reward Program. Thank yo' ↓♠u for your understanding, kind cooperation and c≥&ontinued support.

我們将為(wèi)您提供3.15的(de)最新國(guó)際價格，這α↔σ(zhè)樣你(nǐ)可(kě)以确定你(nǐ)的(de)定價，×±并傳達給客戶相(xiàng)關信息。作(zuò)為(wèi)提醒，在進一(yī)步≤'的(de)價格上(shàng)漲的(de δ)情況下(xià)，三月(yuè)份是(shì)一(yī)個(gè)₩$利用(yòng)Q1績效獎勵計(jì)劃來(lái)購(gò£®u)買配件(jiàn)的(de)好(hǎo)機(jī)♣↕∞ε會(huì)。感謝(xiè)您的(de)理(lǐ)解，友(yǒ‍ ♣ u)好(hǎo)合作(zuò)與不(bù)斷的(de)支持。

Gary L. Wilson

Senior V.P., International Sales

加裡(lǐ) L.威爾遜

國(guó)際銷售部高(gāo)級副總裁

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